Local Search

The Importance of Google’s Local Search And How To Optimize For It

What is Google Local Search? Simply put, Local Search is an emphasis on local businesses in search engine results, especially when a search is performed on a mobile device or when certain keywords are used within the search query. Why is this important? Imagine coming up on a mobile search when a potential customer in […]

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Woman booking a Hawaii vacation

Converting Strangers into Customers: Understanding the online purchase process

Consider this scenario for a minute: You have a beautiful website, and online sales for your attraction or experience is slowly trickling in. You try a few ads, step up your social media game, and even add a few discounts to see if it would increase your online sales. Still the same trickle, week after

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Wordpress Plugins

Five Must-Have Plugins for Your WordPress Website

Are you using WordPress as your website’s CMS? Great! You’re one of the millions of website owners out there that rely on its stability and popularity to run your online business. While WordPress is certainly a great platform for website management, it’s unfortunately not perfect. This is where plugins come to the rescue. It’s also

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Online Reviews

Dealing with customers online: 4 steps to save and maintain your online reputation

In today’s online marketplace, social media and online review sites have made it very easy for an angry or disgruntled customer to post a scathing review of their experience with your product or service. It’s easy to snap a photo or video while on tour, pointing out a problem or some disappointing unexpected aspect of

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buying online

The Wow Factor, Trust Factor and Yes Factor: Does your website have these?

If you’re in the business of selling a Hawaii visitor experience, you know that you’re not just selling a tour or an admission fee; you’re selling an unforgettable event that someone will remember hopefully for the rest of their lives, and something that they’ll tell their friends about. You probably have a website that acts

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6 Most Common Website Mistakes That You Should Be Aware Of

Not using Google Analytics and Google Webmaster Tools These days, it’s fairly uncommon to see websites not using Google Analytics and Google Webmaster Tools. Unfortunately, there are still a few websites that don’t use the power of these two Google tools to their advantage. Without Google Analytics, you’re robbing yourself of valuable insights that can

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